Corporate Event is always very important, be it the people who host it or the people who attend it. The event can be an anchoring point for the hosts to achieve their objective for which they arranged it all. One step in the wrong direction and you could just hit the bottom. It does not matter if the event is planned to foster interpersonal relationships with your clients or allies, to promote your business, to boost your sales or to increase the revenue? If you want it to be successful, check off the to-dos from the Successful Corporate Event Checklist given below. We recommend you, get it printed so that you can work easily through the stressful job of planning a successful Corporate Event.
✓ Set Your Goals and Objectives
Why do you want to arrange an event? Do you want to raise awareness? Arrange a donation drive? Celebrating a milestone? Is it a product launch? Conference? or is it a networking event? Each mentioned event has its own purpose. Note down what do you want to achieve out of this. Setting goals would clear ambiguity and it will ensure a smooth-running of events attaining the desired outcome.
✓ Setup The Event Essentials
The next step to take is to establish some of the key details of your event and add it in your Corporate Event Checklist:
Date and time:
Decide a date and time for your event that could easily be agreed on by your attendees.
Location:
Finalize a geographical location, country? city? area? The place that seems most related to the cause of your event. Research and interview the vendors of that location to decide which vendors you can rely on.
Venue:
Shortlist a number of venues that have your required capacity to comfortably accommodate the event attendees, suit your budget range and the theme of the event.
Audience:
What are the people who would be attending your event? They are the second important thing to focus on in setting goals. Consider that you need to meet their needs and expectations to make the event successful.
Catering:
The food offered in your event says a lot about you, decide one after going through the details of the most suitable menu provided by the catering services.
✓ Build an Event Budget
Microsoft Excel spreadsheet would be a lifesaver here. Begin from the major categories. for example rentals, decor, speaker fee and catering. Break down all the expenses according to the priority you give to each category. Also, do research on the costs of rentals, contact the vendors and get their quotes, pay deposits after negotiating for discounts.
✓ Incorporate Audience Engagement Activities
The audience must be kept engaged in the event to keep it running smoothly, no one wants bored attendees in their event. Design activities according to the type of people attending. These must be related to the industry they work in yet fun-filled. Keep some gifts for the winners to make people excited till the end. Giveaways can make people remember your event for as long as possible.
✓ Gather Paperwork
Let your budget be approved and signed by your company’s executives for the smooth flow of cash needed to be paid. Make sure you have planned to meet all the laws and codes or obtained the licence or permission for conducting the event peacefully. Assign a bookkeeper or a treasurer to manage all the payments and receipts. Create an agenda and distribute it to all the guests and attendees of the event so they know which program would be tailed after the one that ended.
✓ Tailor Your Event as a Brand
Publicize your event on your website or social media pages. Describe your event to grab people’s attention. Make an event log and come up with a tagline to make it familiar to people in your industry. Send emails to your attendees to spark interest in them. You can write blog posts or make a promo video about your event.
✓ Things to Do in Last Week
- Confirm your schedule with all the event vendors, their arrival and setup time.
- Finalize even script, presentation or speech, speaker introductions, thanks, closing remarks.
- Draft a program blueprint
- Send invitations and reminders
- Reach out to confirm presenters/speakers and request a copy of the presentation or speeches
- Follow up with your event sponsors, receive any promotional materials you need to share with event attendees.
- Finalize and proofread all the printed materials.
✓ Hire a Professional Event Planner
Who can do a better job than a professional? To have a successful corporate event hire a professional event planner to do the honours. They usually have the trained staff to deal with all the critical checkpoints. Though you can’t just leave everything on them and it’s your right to cross-check with them every now and then. They make your whole preparation hassle-free and keep you away from all the tension.
These are not all but the most commonly used checklist items by many famous event planners. A Corporate Event Checklist to make your event a successful one and to be remembered for months. You can call us “The Event Planet” and get it all managed by professionals.
